Adidas to launch investigation into allegations of inappropriate behavior made against Kanye West



CNN Business

Adidas will launch an investigation into allegations of misconduct with Kanye West, with whom the company had a partnership that ended in October.

In a statement released on Thursday, Adidas said “it is currently unclear whether the allegations made in the anonymous letter are true. However, we take these allegations seriously and have decided to launch an independent investigation into the matter as soon as possible to address the allegations.”

The report follows an article in Rolling Stone that reported that Adidas board members ignored inappropriate behavior from the rapper, who officially changed his name to Ye, in collaboration with his Yeezy brand.

Rolling Stone says it has obtained a letter sent by senior Yeezy employees to board members on Tuesday about “the toxicity and chaos created by Kanye West.” The letter continued, “This type of response from a marketing partner is something Adidas employees should never be subjected to, and Adidas leadership should not tolerate.”

Adidas ended its partnership with Ye after he made a series of antisemitic remarks in recent months. In late October, West addressed antisemitic comments – and what he said about George Floyd and Black Lives Matter – in a 16-minute running video shared by WmgLab Records on YouTube and appears to have been recorded sometime after Adidas ended its business relationship. too.

“I think Adidas felt that everyone was meeting me that they had the right to take my design,” West told the small crowd.

In the video, West did not apologize for his controversial comments but appeared to try to distance himself from any “hate groups.”

“I have no affiliation with any hate group,” West said as he closed his remarks with a prayer. “If there is hatred towards any Jew, it is not combined (gestures towards him) because I want everyone to walk in love.”

Adidas had partnered with West since 2013, when the company signed his brand away from Nike. In 2016, Adidas expanded its relationship with the rapper, calling it “the most important collaboration ever between a non-athlete and a sports brand.”

West does not currently have an attorney or public defender representing him in the matter.

– CNN’s Dan Heching contributed to this report

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