Amanda Hill

Amanda Hill – Amanda Hill of T-Box Strategic Communication: Five Things You Need to Be a Highly Effective Leader in Critical Times

Make tough decisions. Sometimes you have to cut weight, let people go, or make other decision calls to ensure a healthy business. It is important to stick to your decisions with confidence, communicate them clearly and move forward to a brighter tomorrow.

Amanda Hill

As part of my series on five things you need to be a highly effective leader in turbulent times, I had the pleasure of interviewing Amanda Hill.

Amanda K. Hill > 140th Wing > Biographies

T-Box CEO Amanda Hale brings expertise in marketing strategy, crisis communications, media relations and experiential marketing to Fortune 500 brands and metric private companies. Amanda provides senior consulting to Three Box clients and develops programming to help companies achieve their business goals through strategic communications. He has led international campaigns for ConocoPhillips, Singularity University and TopGolf, as well as regional brands including Southwest Transplant Alliance, Dallas Summer Musical and Dallas-Fort Worth International Airport.

Prior to joining T-Box, Amanda worked in marketing and public relations for the Texas Farm Bureau, the state’s largest nonprofit organization for farmers and ranchers. He began his career in the Dallas office of Fleishman Hillard, an international communications agency, where he worked for Shell Oil, Ernst & Young, Yahoo! and the Boy Scouts of America.

Amanda earned a bachelor’s degree in journalism and public relations from Bayer University and a master’s of business administration from the McComb School of Business at the University of Texas at Austin. She is a Fellow of the Public Relations Society of America (PRSA) and received an Accredited Certificate in Public Relations in 2013. In 2018, Amanda Forbes was invited to join the Dallas Business Council and participate regularly.

And serves on the board of directors of the Dallas Arboretum and Botanic Garden. She also serves as the Treasurer of the Global Public Relations Network.

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Thank you very much for your time! I know you are a very busy person. Our readers want to “know” you a little better. Can you tell us a little about your “story” and how you got started?

I got my feet wet in the world of public relations and communications at a very young age – my father also worked in the field, so PR was on my mind as I began to explore my passions and talents. I started my career right after college at a large multinational agency where I worked with some amazing brands. From there, I worked for an insurance company and then a non-profit, but I always knew entrepreneurship was part of my career path. I went back to school and got an MBA from the University of Texas and eventually landed at the firm I now own and operate, T-Box Strategic Communications (formerly Lewis Public Relations).

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Can you share a story about a funny mistake you made when you started? Can you tell us what lesson or “invention” you took from this?

When I graduated from college, I envisioned my life as a communications professional—sitting in key meetings with executives, preparing clients for media interviews, creating widely viewed corporate ads—but I couldn’t imagine that “other duties may be assigned”. The role PR practitioners take to provide excellent customer service. Early in my career, I was tasked with finding Chanel fragrances for a client in the heart of Albuquerque, New Mexico, which was definitely not in my job description. As strange as it may seem at the moment, this memory sticks with me as a reminder that ego and guilt are not about customer service – it’s an all-encompassing adventure and you have to be a team player to deliver. Great results.

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None of us can succeed without help. Is there someone who thanks you for helping you get to where you are? Can you share a story?

A lot of who I am professionally and personally is because of my father. He was the most natural mentor for me in my career. As a PR practitioner himself, he understands the nuances of the industry and is a trusted advisor to me. He encourages me to think objectively about a situation or challenge I’m facing and I know he always has my best interest at heart.

One of my earliest memories is of my father taking my brother and I to spend the night at his agency when he and his team spent the night at a client’s suggestion. It was a long time ago, but since then, we have shared professional positions and worked together for many years. Every day we learn something new from each other. I am grateful to benefit from his extensive industry experience and support as I navigate a new approach to integrated communications and business development.

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Extensive research shows that “purpose-driven businesses” are more successful in many fields. When did your company start, what is its vision, what is its goal?

Rdh Quik Chat: Amanda Hill, Rdh On Vimeo

When my father founded our company, he wanted to create a culture that supported work-life balance while providing excellent customer service. Many of us had different, sometimes difficult experiences in an agency or corporate environment, and this created a more meaningful environment—encouraging our team to be more fulfilling and well-rounded outside of the office. That balance, with the pursuit of excellence for our clients, drives me every day. How and where we grow as a business will continue to be our North Star.

Thanks for all this. Now let’s go back to the main focus of our discussion. Can you share with our readers your own experience of how you guide your team through uncertain or challenging times?

Without a doubt, navigating Covid-19 is the most challenging situation I have faced as a leader. When the pandemic hit the U.S. in March, my team moved very quickly to make sure our team was safe and that customer work continued without interruption. A few hours after the breaking news alert, I met with our operations team and the entire staff to announce the decision to implement remote work until further notice. The health and safety of our team is a priority in my decision making.

The following days and months were more difficult, although everyone knew that it was important for me to lead my team with confidence and calm, without fear. Maintaining a level playing field and leading with courage and transparency was key then. Since then, I have realized that open communication has allowed us to collaborate as a team and better serve our clients, even when we are not physically in the office.

Amanda Hill Hi Res Stock Photography And Images

Have you ever thought about giving up? Where do you get the motivation to pursue your challenges? What supports your desire?

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True, yes – but not for long. Being a leader can be lonely and hard, but at the end of the day, I love my job, our team and our customers. It really supports me when things get tough. Over the years, I have realized that my emotions can be intense or intense, but there are people who trust my leadership and stability. Those people meant more to me when the going was tough.

I think the most important thing a leader can do is to remain decisive and calm in times of challenge. Everyone knows when the going gets tough. They are looking for a leader to lead them through the storm, and they must trust that their leader will find a way forward.

When the future looks so uncertain, what’s the best way to stay motivated? What can a leader do to inspire, motivate and engage his team?

Amanda Hill, Laura Brounstein, Meredith Walker, Christina Diaz And… News Photo

It’s important to celebrate successes and growth, even if they appear to predate various economic downturns or organization-wide challenges. Leaders must adjust their expectations during trying times, but there are always good things to recognize and appreciate. When a team member or colleague feels heard, valued and appreciated, it shows in their work and it makes it easier for everyone to show up and move forward, even on the toughest days.

Delivering bad news is like removing a bandage – the longer the process, the more painful it is for everyone involved. Be transparent and prompt when breaking bad news. Avoid speculation or gossip, use plain language, get to the point quickly, and leave plenty of room for questions and comments – creating a safe environment that welcomes two-way communication is essential. Finally, share the news with everyone (in person or by phone or video call), if appropriate, or schedule face-to-face meetings as often as possible so that everyone is notified at the same time.

Planning for the future, especially in 2020, can seem difficult when one is

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