Gap yanks Yeezy products from stores and shutters website amid Kanye West backlash

The Gap is removing all Yeezy Gap products from its stores and the retailer’s e-commerce site in the middle of the growing back over the comments of Ye, the rapper known as Kanye West.

September, West he broke his shoe and clothing contract with the retailer, with his lawyer telling CBS MoneyWatch at the time that Msantsa failed to meet certain contractual obligations. In a statement Tuesday, Gap cited Ye’s “recent comments and behavior” as the reason for pulling Yeezy Gap merchandise from stores and shutting down

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“Anti-Semitism, racism and hate in any form is inexcusable and is not tolerated in line with our values,” the clothing chain said. “On behalf of our customers, employees and shareholders, we are working with organizations to fight hate and discrimination.”

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In 2020, Gap and the hip-hop star signed what was supposed to be a 10-year deal in which he designed Yeezy-branded merchandise to be sold in Gap stores. West received royalties and Gap stock based on sales of Yeezy products.

The collapse of commerce

Gap’s move to adapt Ye highlights the artist’s commercial decline after several antisemitic comments. Facing public pressure to cut ties with the West, German sportswear giant Adidas on Tuesday said pulled the plug on its partnership and him with his words.

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“Adidas does not tolerate antisemitism and any form of hate speech,” the company said in a statement. “These recent comments and actions are unacceptable, hateful and dangerous, and violate the company’s values ​​of diversity and inclusion, mutual respect and fairness.”

Kanye West has been suspended from Twitter and Instagram for antisemitic posts


Earlier this month, Ye sent a death threat [sic] con 3″ to the Jewish people, referring to the call for self-defense used by the US military. He also posted a screenshot of a text exchange with Sean “Diddy” Combs in which he suggested that Combs was controlled by Jews.

West recently suggested that slavery was a choice and called the COVID-19 vaccine “the mark of the beast,” among other controversial comments. He was also criticized for wearing ia “White Lives Matter” T-shirt at his Yeezy collection show in Paris. The phrase has been adopted and promoted by white groups and supporters, according to the Anti-Defamation League.

The impact on wealth is uncertain

In 2021, Bloomberg ranked West as America’s richest black person, estimating that he is worth $6 billion. Meanwhile, between $3.2 billion and $4.7 billion in net worth comes from West’s partnerships with Gap and Adidas, according to investment bank UBS.

But the impact on Ye’s fortunes is uncertain as some former business partners withdraw. Talent agency, CAA, too he dropped him this week, and the MRC studio announced on Monday that it is keeping track of him.

“This morning, after discussions with the filmmakers and our distribution partners, we have made the decision not to proceed with any distribution of our recently completed documentary about Kanye West. We cannot support any content that expands his platform,” MRC said in a statement.


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