No One Markets A Movie Better: Why Ryan Reynolds Is The Movie Star We Need

The age of the movie star is gone, and there are many reasons why.

We see stars all over the world of pop culture, from late night shows to social media platforms.

It’s gone special to see or hear from Ben Affleck or Viola Davis. We have heard their ideas many times before on our laptops, smart phones and streaming platforms. Moreover, many stars insult the audience and their lifestyle.

Celebrities rail against Trump voters, for example, or smear those who believe abortion is murder. Some stars cannot enter a media junket without sharing divisive views on race, religion or, above all, politics.

Need one example? George Clooney promoted “Ticket to Paradise” by suggesting to HBO Max host Chris Wallace that Republicans it is a threat to democracy.

And then there’s Ryan Reynolds.

The 46-year-old “Deadpool” star is offering a different approach to stardom. He always talks, not divides, on social media. He entertains sick children by visiting them in the hospital and is generous to a fault because of his large sum of money.

Reynolds, along with wife/actress Blake Lively, opened their big boxes Water First Education & Training Inc., a group that provides clean water to struggling communities, and similarly wrote a big check to help Ukrainian refugees.

His on-screen and off-screen image has remained consistent over time. He is the wisecracking hero of the “Deadpool” films, and he adapted that comic persona to the rare big screen comedy that made us cry, 2021’s “Free Man”.

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After all, at a time when stars are desperate to escape their image—think Jim Carrey ditching comedy for dramatic roles—Reynolds has held on to his comedic persona. Even his heroic character in “The Adam Project” saved some screen time for funny banter in the great tradition of Ryan Reynolds.

The Canadian player is free, no doubt. He cheered for Supreme Court Justice Ruth Bader’s progress and shared the usual “sky is falling” fears about President Donald Trump.

He doesn’t throw those ideas in our face, though. He shares them occasionally, but is more busy with his two careers. Big time filmmaker and PR guru.

The latter is his main interest. While other stars promote their films with great success, Reynolds takes it to the next level.

The latest, greatest example? He broke the news that Hugh Jackman was coming out of superhero retirement to play Wolverine again.

“It’s hard to keep my mouth shut about this one,” Reynolds cracked on Twitter, an Easter egg for fans of his previous appearance as Deadpool in “X-Men Origins: Wolverine.”

The attached promotional video showed Reynolds, playing himself, wondering how he would bring an old MCU favorite into the “Deadpool” saga. We watch an actor pouring alcohol into his coffee mug, walking through the woods and staring at a typewriter waiting for creative inspiration.

“I have nothing. There’s absolutely nothing here,’” he fumes, a second before asking Jackman to join the project.

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“Sure, Ryan.”

Cue Whitney Houston’s love song, “I’ll Always Love You.” And the location.

The video went viral for good reason, racking up 15 million views on YouTube alone. Suddenly, movie fans couldn’t wait to see Reynolds and Jackman, together again, in “Deadpool 3.”

That’s genius-level marketing, and few stars do it like Reynolds. And it’s not the first time he’s adopted that approach. He always inspires his films by combining humor and heart, getting his hands dirty with good, clean commercial entertainment.

He cut several “Deadpool” short-shorts to promote the movie and the franchise in general, including one curse “Saturday Night Live” creator Lorne Michaels over the star’s possible appearance in the show.

One showed David Beckham, whom Deadpool burned in the 2016 smash, clashing with Reynolds, in character, to promote the first sequence.

The actor’s marketing company Maximum Effort, which he co-founded, now produces these shorts, and his personal touch permeates the finished product. Well, the name of the company comes from a quip mentioned in the 2016 “Deadpool” article.

An actor explored his passion for marketing and Forbes earlier this year and how his superhero franchise gave him a “crash course” on the subject.

“Deadpool taught me that necessity is the mother of creativity. Deadpool, the franchise, never had the kind of budget and money to work with some of the biggest comic book properties. Two of the biggest adversaries in creativity are too much time and too much money. I learned the value of character over a show with Deadpool. “

Need another example of Reynolds’ star behavior?

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Her 2016 “Deadpool” co-star TJ Miller felt that Reynolds didn’t like her while they were shooting their scenes together in the 2018 film. That brief confession, posted on Adam Carolla’s podcast, revealed a conflict on set that sounded bad for Miller.

The revelation quickly went viral on social media.

Soon, Reynolds caught wind of Miller’s complaint. Other stars may have ignored this issue. Others may have been at war with Miller, a comedian with a theatrical streak checked off screen beforehand. Or, Reynolds could play the victim or just dump Miller, a comedian who had a previous game.

Rather, Reynolds clearly reached out to Miller directlyand the two mend any old differences between them.

“It was really cool, he emailed me the next day … it was a misunderstanding, so I emailed him and now, it’s fine.

Reynolds did not project a public image of reconciliation. He handled it behind the scenes like a gentleman.

Reynolds has little in common with many of today’s celebrities and I am grateful for that.

Christian Toto is an award-winning journalist, film critic and editor of He previously worked as an associate editor for Breitbart News’ Big Hollywood. Follow him @HollywoodInToto.

The views expressed in this piece are those of the author and do not necessarily represent those of the Daily Wire.


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