NEW YORK–(BUSINESS WIRE)–November 11, 2022–
Perfect Corp. (NYSE: PERF), the leading provider of artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions, partners with REZA, the Parisian high jewelry brand, for the launch of the WORLDOFREZA.COM website powered by Perfect Corp.’s AgileHand ® technology. The new e-commerce website offers a unique immersive AI and AR shopping journey, allowing consumers to digitally experience REZA’s stunning rings, earrings and bracelets through interactive virtual try-on technology. The launch of the WORLDOFREZA.COM website also commemorates the relocation of the brand to New York under the guidance of Olivier Reza, whose father’s high jewelry house, Alexandre Reza, boasts an over 90-year history on Paris’ Place Vendome.
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Perfect Corp and REZA partner for the launch of the WORLDOFREZA.COM powered by Perfect Corp’s AgileHand® technology. (Photo: Business Wire)
A web shopping experience powered by Perfect Corp.’s AgileHand ® technology
The REZA website virtual experience is powered by Perfect Corp. Patent-pending AgileHand ® technology, which precisely maps an individual’s hand and wrist to accurately track real-time movements and provide a hyper-realistic virtual try-on. The specialized 3D hand-mapping technology uses advanced Physically Based Rendering (PBR) to aid in precision 3D objects with true-to-life finishes, mimicking the light scattering effects of different materials to ensure that REZA pieces are accurately recreated as digital renderings. This groundbreaking technology meets the growing demand for virtual try-on solutions for hand and hand accessories, and makes it possible for REZA online shoppers to experience a selection of products virtually.
Inside the NEW WORLDOFREZA.COM powered by the latest AI and AR technology
The WORLDOFREZA.COM website, developed by creative agency, Hugo and Marie, together with Perfect Corp., invites customers to virtually “try on” statement pieces from the designer’s collection. The application of the latest AI and AR technology allows REZA jewelry to be appreciated in a more intimate way – on par with small showings and private, by-appointment viewing in store. The site is also a luxury sales platform, allowing for the first time ever the convenience of purchasing REZA pieces online.
Alice Chang, founder and CEO of Perfect Corp., “We are thrilled to partner with Reza Jewelry to bring their luxury designs to life through Perfect Corp. It is exciting to see our impressive omnichannel services enhance the luxury accessories shopping journey, and provide an Immersive and immersive virtual experience for Reza customers.
This unique online jewelry shopping experience across WORLDOFREZA.COM creates seamless continuity between the retail and digital-forward experience, and falls perfectly in step with the beauty, classicism and artful design for which REZA is known. Experience the online shopping journey for yourself at WORLDOFREZA.COM.
To learn more about Perfect Corp’s AI and AR-powered virtual try-on solutions, please visit: https://www.perfectcorp.com/business
Information on Perfect Corp.
Perfect Corp. (NYSE: PERF) is the leading SaaS AI and AR provider of beauty and fashion tech solutions, dedicated to transforming shopping experiences by empowering brands to embrace the digital-first world. By partnering with the biggest names in the industry, Perfect Corp. s suite of enterprise solutions deliver synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized and engaging shopping journeys, as well as equip brands with the next generation of consumer goods. . Perfect Corp offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try new products, perform skin diagnoses, edit photos and share experiences with the YouCam community. To learn more, please visit PerfectCorp.com.
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Source: Perfect Corp.
Copyright Business Wire 2022.
Pub: 11/11/2022 12:00 PM / Disc: 11/11/2022 12:02 PM
Copyright Business Wire 2022.